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The Model Health Show. It was so good.
And to be very specific, all seven secrets, these are snippets or blurbs or statements that you actually are saying.
In this module, Amy takes you through her process for converting ideas in your head into a structured outline.
Please keep me posted on new trainings, podcasts, and time-sensitive deals.Yes! This isn’t always easy!
So you can hear my snippets, or if you're part of that launch, if you're thinking about buying the program, you'll be able to identify them, which is really cool because you all know I practice what I preach. And sometimes you need to come out and say, “Okay, so give me your three favorite things about the product.” They'll tell you, and then you'll say, “Can we touch on this one the most?” So you never ever tell someone to say something. Now, the way she did that—a few different things.
You’ll learn how to turn your expertise into actionable advice and practical exercises. So, I thought, “You know what?
Obviously, this goes without saying, right? So here's another thing she said, “Bye Bye Foundation does the work for you. You want them to see what's possible, you want them to get excited, and as long as you believe in your product, you know you have something good that you're selling, you're not being overly salesy or kind of slimy or anything by future pacing, you're saying let's look at what's possible. Secret number two is to tell what it is.
And so you can use this verbal tagline.
So this was a big aha for me as well because this year we've been focusing more on testimonials. Yet when you think about it, we all should be able to do that, but it's not as easy as you might think, at least if you don't have a formula, which is where this episode comes in. And she does that so perfectly. Even if you don't know how to apply makeup, you can still get your most beautiful skin and your most beautiful you.
So I thought that was a really core central theme that she wanted people to understand. You can help them create if they go through your course. Okay, so, I've already reviewed all of the seven secrets. A verbal tagline is something that you're going to use over and over again, that you actually say. Another one was this idea of deserving, and I brought that up earlier, but you're going to hear her say a lot. So Jamie says, “I'm wearing one life-changing product: skin-loving, anti-aging moisturizer that's clinically shown to make your skin look even better even after you've taken it off.
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All right.Moving on to secret number five, identify a few core themes. She was seamlessly talking about her product the way I’d like to talk about my own programs while on webinars and Facebook Lives.I began studying her work and really paying attention.
Let's get to it, the seven secrets for talking about your product like a pro. And I also teach in a way that offers patience and support. How do you incorporate courses into membership sites?
And I thought that was really powerful. You have to bring them to life. And when you do, this verbal tagline is a great way to solidify whatever you just said and move on to the next thing. Should you create a membership site? She's finding one thing that is very unique about her product.
If you’re not, I want to encourage you to do that today.
She says, “Bye Bye Foundation is your full-coverage moisturizer. Now, a verbal tagline is different than just a tagline you might put on your digital course or on a webinar or whatever you might be doing. It's not about .
Stu McLaren is the guy to talk about membership sites with, so he'll be on the show next week. You deserve it.” Sounds familiar, right?
That's how this works. Bye for now.
And I stumbled upon an infomercial. Nous voudrions effectuer une description ici mais le site que vous consultez ne nous en laisse pas la possibilité. She almost used it as a way to end one thought, and then it would move on to another section of the infomercial. Good?Okay, so if you go to amyporterfield.com/259, you will see an opportunity there to get the cheat sheet so you can talk about your product like a pro the next time you promote.
And if you're tired of your old foundation creasing and cracking or making your skin look older or maybe having to reapply it, Bye Bye Foundation has our 3D Skin Flex Technology, with flexible pigments designed never to crease or crack. So if I encouraged you to choose three bullet points to tell me what your product is, in the shortest possible way, what might you say?
You deserve it.” And I love it because she said it over and over again.
So I’m watching this infomercial, and I'm realizing that Jamie is talking about her product in a very specific way.